Pulse’s Ben Towle posted an excellent look at someone TWIV recently identified as a villain on the rise: MODOK. Seems our big-headed buddy is all of the Marvel Universe these days. Ben tells us why.

[PULSE] Ten years ago, if you’d asked your average fanboy who M.O.D.O.K. was, you’d have been met with a blank stare, but these days you can’t swing a dead cat in your local comics shop without hitting some kind of M.O.D.O.K.ery. This once obscure Marvel villain, spawn of Jack Kirby and Stan Lee from a 1967 issue of Tales of Suspense, is now the cock of the walk in the Marvel universe, featured in the recent All-M.O.D.O.K. Ultimate Avengers issue, in which the entire Avengers team become “M.O.D.O.K.s�; starring in his own miniseries, M.O.D.O.K.’s Eleven; getting off one of the bawdiest gags in Marvel’s history in their recent holiday special; and even appearing as a Marvel Legends “build-a-figure,� available only as a piece-by-piece collectable, packed in, one appendage at a time, with other figures. Read the whole thing.